Nepotism in music, often referred to as “nepo babies,” refers to individuals who have gained access to the music industry and opportunities largely due to their familial connections. Many well-known artists and musicians have family ties that have helped them navigate an industry solely based on connections and luck.
Opinions on this subject vary widely. Many believe these artists’ careers were handed to them on a silver platter. In contrast, others argue that these individuals cannot control the advantages that come with having parents in influential positions.
The renowned director, JJ Abrams is the father of one of today’s top artists, Gracie Abrams. Debuting her first single in 2019, G. Abrams did not begin to blow up until 2024, shortly after opening for Taylor Swift’s “Eras Tour”. Joining the highest-grossing tour of all time with only one solo tour under her belt is not common for the average artist. However, this unique trajectory raises a valid question: is her success solely a product of her father’s influence or is she genuinely talented?
There is the illusion that many of these once-small artists are self-made since the majority of their origin stories come from either uploading videos of themselves singing on YouTube or playing tiny shows in cramped bars; Unfortunately, that is not the case.
A prime example of this is the bedroom-pop artist Claire Cottrill, who goes by the artist name, Clairo. Early in her career, she began posting videos of herself singing on YouTube, eventually releasing her self-produced song “Pretty Girl”, which blew up almost instantly. Although this seems like a stroke of luck, it is worth noting that her father, Geoff Cottrill was the vice chair of Musicares which has direct ties to the Grammy Awards, immediately getting her signed to the popular record label, FADER.
Artists with connections still have undeniable talent but the debate surrounding nepotism extends beyond individual success stories. The implications that come with favoritism can impact artistic integrity and the opportunities available for artists from non-nepotistic backgrounds.
The impact of nepotism on artistic integrity and the challenges faced by artists from non-nepotistic backgrounds has become a large discussion within the music industry. However, many “nepotism babies” have proven their talents and carved their paths in the industry, showcasing that while connections can open doors, individual talent still plays a crucial role in success.
