Going into the 2024-25 school year, a new wave of trends came in, showing the hot items to buy and where to buy them. Due to TikTok, the most popular products that have experienced a huge boost among Gen Z are Owalas, Adidas Campuses, and everything one could imagine on TikTok Shop. Social media has now become the #1 resource to find what everyone is purchasing and showing off going into the new school year.Reusable water bottles have become extremely popular, making it rare to see someone carrying a plastic water bottle. There have been many brands competing to create the best bottle that keeps one’s water cold during a long school day. Recently, Owalas have been introduced through social media and immediately became a huge trend among all ages. What makes them stand out are their unique colorways and huge range of sizes.
Owalas are the perfect water bottle to bring to school not only for their great alternative to plastic bottles, but their ability to be a cute and great school accessory. They perfectly fit in the side water bottle pocket of a backpack and hold ice for 24 hours, guaranteeing cold water all day.
Every year we can see a new staple sneaker. For the past two years Adidas has taken the title of fashionable back to school shoes. Last year, Sambas became one of the most trendy shoes for teens. Most likely your favorite influencer owns a pair of sambas. Released in 1949, they were originally used as trainer shoes for soccer. But because of their sleek look, and with the help of social media, they had a rise of 115% in 2023. For the 2024-25 school year adidas Campuses have risen alongside ambas.
Adidas Campuses are a more chunky,sneaker version of Sambas. There are just as many colorways as sambas but a huge variation is the look of the shoe. As stated, Sambas were originally designed as soccer shoes, having a thin sole and being lower on the ankle. Campuses have a thicker sole and a greater youthful, but timeless look. Back in the 70’s, when they were introduced, there were struggles to sell because of their simplicity, but now in 2024 their simplicity is the cause of their rise.
Not only are there specific items that have been trending, but TikTok created a shop with anything you can think of to purchase. With insanely low prices TikTok Shop has become a huge trend to buy anything you can think of. Like Amazon, TikTok Shop allows sellers to sell whatever they want through the platform. With back to school shopping it is a perfect place to get new makeup, clothes, or accessories all in one place. Although it can look unsafe to buy because of the abundance of random items with different sellers, TikTok has made it their priority to make sure there is a safety security purchase installed and verified users selling products.
With so many trends coming in and out, it is safe to say Owalas, Campuses, and TikTok Shop are great items or places to look for going into the new school year so that one can feel confident and trendy.
