Since Star Wars: The Force Awakens was released on Dec. 18, the movie has been smashing records that have been held for the last two decades.

According to The Walt Disney Company, “Its global total now stands at $1.73 billion,” passing “Jurassic World,” with $1.67 billion, the previous highest grossing movie of 2015.

Only two movies grossed more in the box office, the Titanic and Avatar, both directed by James Cameron.

Titanic held the no. 1 spot on the charts from its debut in 1997 until 2009 when Avatar came out.

Titanic, a beloved favorite by drama and romance lovers alike. It is remembered as an iconic memorium of the true story of the sinking of the RMS Titanic in 1912.

Avatar, on the other hand, was more of a blip on the map of pop culture. Not often is it quoted in everyday conversations or referenced in shows. It is not clear why Avatar left an underwhelming impression on the world, but it is clear that Star Wars will not follow on the same path.

After a mere four weeks in the box office, the hysteria surrounding the movie has only accelerated, launching the previous unknown stars, John Boyega and Daisy Ridley, into international sensations. From merchandising toys for children, to clothing for adults, the real money is expected to be made at a mall not the movie theatre.
According to the Hollywood Reporter, Wall Street analysts expect that $5 billion-$6 billion in merchandise will be sold worldwide in the first year that Star Wars: Episode VII — The Force Awakens is out.