On June 7, 2024, singer and songwriter Charli XCX released her sixth studio album, Brat. Fans have eagerly anticipated this album since she leaked information about it on her Instagram account. Compared to her last album Crash, Brat has received immense attention on social media. The album has already passed 500 million streams on Spotify. This album received immense internet success that the summer was renamed as brat summer. Even so, listeners are still talking about the album and the essence of 2024 summer. Fans have noticed a significant change in her sound and lyrical depth. Pitchfork gave the album a 8/10, the album is celebrated for its perfect blend of electropop and emotional themes, demonstrating Charli’s unique ability to balance fun with vulnerability.The album’s singles have brought listeners into the phenomenon that is Brat. “Von Dutch,” the lead single, is a song about embracing being an object of gossip or obsession. The second single for the album, “Club Classics” is similar to “Von Dutch’s” aggressive beat but has a completely different meaning. “Club Classics” is about having fun with friends and hearing her music while partying in the club. The last single to be released, “360” is the first song on the track list and the one to set the theme for the rest of the album.The eleventh track, “Apple” has over 1 million videos posted on TikTok. A dance was created to the song which brought attention to the album. Influential creators added their version of the trend, which helped circulate the song on the platform. Charli XCX fans have yearned for an energetic album. Brat certainly delivers, and fans can not get enough. She has released two remixes since the release of the album. Including “Guess” with Billie Eilish and “Girl, so confusing” with Lorde. Fans loved the songs and it has helped gain even more attention towards the album. She also released a remix with Addison Rae for the song “Von Dutch,” which includes her high-pitched scream that mixes perfectly with Charli’s lively beats.Brat has a put-together lively theme that projects the message that it is okay to be messy. Charli XCX has described the theme of the album as such. Fans have resonated with the theme, which has lent a hand to the popularity of the album. This album has created a huge impact on the music industry, inspiring new sounds and artists. Many people on social media agree that this album was the best fans have gotten from Charli XCX. The vulnerability of this album has given it a popularity that none of her other albums have. The phenomenon even reached the vice president of America. Kamala Harris used the Brat color and album text font for her Twitter account. Brat has had a global and political reach. Brat is much more than an album, it is a blueprint. Charli XCX used cohesive branding, energetic beats, and strategic collaborations to make Brat a success.
